When advertising licensed services, what must an individual practitioner provide?

When advertising licensed services, it is essential for an individual practitioner to provide their full name as it appears on their license. This requirement ensures transparency and accountability in the industry, allowing clients to verify the legitimacy of the practitioner and their credentials. By using their licensed name, practitioners help to maintain professional integrity and trust with their clients. It also reinforces consumer protection by ensuring that individuals can trace the practitioner back to their licensing board or authority, thus providing a layer of reassurance about the qualifications and standards upheld by that practitioner.

While providing professional experience, contact information, or a list of services offered may be beneficial for marketing, they do not hold the same regulatory significance as including the full licensed name. The focus on the licensed name is primarily about compliance with state laws governing professional advertising in order to protect the public and uphold the credibility of licensed practices.